Cookie Policy

Use of Cookies, Pixels, and Other Tracking Technologies

Lee Kum Kee USA (the “Company” or “we”) has developed this cookie policy out of respect for the privacy of our customers and visitors to our website. This Cookie Policy explains how we use cookies and similar technologies in the course of our business, including through our websites that link to this Cookie Policy, such as WEBSITE[a].

Our website may store or retrieve information on your browser, mostly in the form of cookies. A cookie is a small piece of data (text file) that a website – when visited by a user – places on the user’s device to remember information about the user, such as the user’s language preference or login information.

This type of cookie is set by us and is referred to as a “first-party cookies.” Our website uses first-party cookies primarily to make the website work as you expect it to. For example, we use the information we collect through first-party cookies to allow you to navigate between pages efficiently, analyze how well our website is performing, and understand the content that you spent the most time reviewing. In some cases, we use first-party cookies to store information that we use for targeted advertising.

We also incorporate cookies and similar technologies, such as pixels, tags, and web beacons, from outside our website’s domain (“third-party cookies”). Third-party cookies gather information to enable our vendors to provide a range of services to us, including targeted advertising and measuring the success of our advertising campaigns.

We make use of cookies under the following circumstances and for the following reasons:

  • Provide you with services available through the website and to enable you to use some of its features
  • Authenticate users and prevent fraudulent use of user accounts
  • Identify if users have accepted the use of cookies on the website
  • Collect website traffic data about how visitors use our website to improve its features and offer a better experience
  • Understand and save visitor preferences for future visits, such as remembering your login details or language preference, to provide you with a more personal experience, or to avoid you having to re-enter your preferences every time you use the website
  • Track your browsing habits to enable us to show advertising which is more likely to be of interest to you, including advertising by third parties on our website

Below is a detailed list of the categories of first- and third-party cookies we use on our website.

Essential Cookies

These cookies are strictly necessary to provide you with the services and features available through our website. Because these cookies are strictly necessary to deliver the Company’s services to you, you cannot refuse them without impacting how our sites function.

Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our sites. They help us to know which pages are the most and least popular and to see how visitors move around the sites. Although important to us, these cookies are non-essential to the use of our sites. However, without these cookies, certain functionality may become unavailable.

Analytics and Customization Cookies

These cookies collect information that is used either to help us understand how our sites are being used or how effective our marketing campaigns are, or to help us customize our sites and application for you in order to enhance your experience.

Advertising (Targeting) Cookies

These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

Deletion or Blocking of Cookies / Cookie Management

You can control and manage cookies associated with your browser. If you are interested in controlling and managing cookies from your browser including any set by our Website, please refer to for information on different ways to configure your browser’s cookie settings.

If you want to clear all cookies left behind by the websites you have visited, here are links where you can download three third party programs that clean out tracking cookies.

You may delete cookies from your web browser at any time or block cookies on your equipment, but this may affect the functioning of or even block the website. You can prevent saving of cookies (disable and delete them) by changing your browser settings accordingly at any time. It is possible that some functions will not be available on our website when use of cookies is deactivated. Check the settings of your browser. Below you can find some guidance:

Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signals, but we do comply with Global Privacy Controls (GPCs).


Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain self-regulatory programs along with websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at, or visit the NAI’s opt-out portal available at

  • To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering found here:


Non-Participant Opt-Out Options

  • Some of our vendors do not participate in the DAA or NAI self-regulatory programs for online behavioral advertising or have developed their own processes for allowing consumers to opt-out:
  • Some devices and apps do not have access to web-based browser cookie opt-outs. To learn more about the advertising opt-outs provided by your mobile device’s operating system (like iOS and Android) or the device manufacture, click here.